Apple goes country in ad filled with flags, motorcycles, and Brantley Gilbert
The company that famously brags about designing things in California is looking toward Sweet Home Alabama.
Apple set its sights set on the American heartland in the latest country-heavy commercial for its music streaming service.
The Apple Music ad stars singer Brantley Gilbert waxing poetic about open roads and small-town life as motorcycles tear up farm fields and diner patrons smile at one another. It looks more like a spot for Harley-Davidson than a tech company known for its pretentious marketing.
But all of this rural glorification is set to a soundtrack of snippets from Gilbert's iPhone. Classics like Lynard Skynard's "Sweet Home Alabama" and Steppenwolf's "Born to be Wild" are thrown in with Gilbert's own single, "The Ones That Like Me" and a Kendrick Lamar beat because why not.
"We want people to see your world ..."
Gilbert said in a press release from his publicist that while he doesn't usually do commercials, Apple's commitment to capturing his lifestyle won him over.
"When we started talking to the folks at Apple, they were saying, ‘We want to capture you, the way you live and the values you hold," Gilbert said. "'We want people to see your world, show them what you hear and respond to. If they see you, it says everything.’”
The ad debuted ahead of NBC's coverage of the Nascar Brickyard 400, which Gilbert and his label also sponsored.
Featured Video For You
Forget smart watches, this voice-powered smart ring will make you look very extra
-
The Future of Tech: The Desktop PCTrump Twitter notifications have completely ruined my yearIRS targets Coinbase users in an attempt to thwart tax fraud“五一”将至 驾车出行攻略'Hyundai Way': Auto giant's W121tr plan aims to seize mobility market leadRussia arms talks with NK 'actively advancing': White HouseIn desperation, N. Korea, Russia turn to one another for mutual assistance rivaling US我市举办中小学生爱国主义演讲选拔赛'Terminator Zero' creators find fresh life in sciNew app will warn users before an earthquake strikes
- ·Why Kamala Harris triggers Donald Trump so intensely.
- ·石棉县公安局宣传安全知识 普及安全意识
- ·LG's mind
- ·Ohio will restart lethal injection executions after three
- ·Apple Watch 10 rumors: Everything we know so far
- ·On National STEM Day, there's still a lot of work to do for women
- ·Djokovic seeks 18th Slam win at US Open as hungry foes lurk
- ·N. Korea's Kim arrives in Russia for rare summit with Putin
- ·CeeDee Lamb secures record
- ·Chinese delegation to visit Pyongyang for celebrations of N. Korea's founding anniversary
- ·飞仙关镇:打造多功能精品旅游目的地
- ·Apple's 'Everyone Can Code' initiative is going global
- ·共同推动雅安职工思想政治引领数智化发展工作做深做实
- ·Sydney looking to create history
- ·Moon expects ‘unified message’ by G
- ·Ohio will restart lethal injection executions after three
- ·提前谋划部署准备秋季开学
- ·100位!全省推介优秀农村乡土专家名单公布→
- ·A brief history of Tim Kaine’s eyebrow.
- ·Today’s Trump Apocalypse Watch: Pencementum edition.
- ·Speeding space object triggered a warning. It wasn't an asteroid.
- ·Brad Pitt feels caged by the name Brad
- ·Lupita Nyong'o, Michael B. Jordan, and Danai Gurira won the Golden Globes elevator cam
- ·Your star sign actually determines how you use your iPhone, trust us
- ·Tesla considers adding a new ‘stuck detection' feature to Cybertruck. Here’s why.
- ·China's Baidu just released the most sexist self
- ·Project 2025 Comstock Act: Trump’s new abortion comment exposed.
- ·Trump Twitter notifications have completely ruined my year
- ·Is anyone buying Donald Trump’s debate impression of a small
- ·Byton's flashy dashboard of the future will hit the road in 2019
- ·20 Places to Eat Dumplings and Noodles for Lunar New Year
- ·段淳林:农产品品牌发展要符合五大趋势
- ·First Circuit Court of Appeals strikes down ballot selfie ban in New Hampshire.
- ·China's Baidu just released the most sexist self
- ·'Hyundai Way': Auto giant's W121tr plan aims to seize mobility market lead
- ·放宽涉林经营范围 支持农民返乡创业