2017亚洲品牌500强发布 青岛啤酒位列亚洲第一啤酒品牌
近日,亚洲由世界品牌实验室和世界经理人集团共同编制和发布的品牌啤酒品牌2017年《亚洲品牌500强》排行榜揭晓,包括工商银行、布青海尔、岛啤华为等中国知名企业入选该榜单。酒位凭借享誉全球的列亚品牌影响力,青岛啤酒再度入选亚洲品牌500强,洲第位列亚洲第一啤酒品牌。亚洲
荣登亚洲第一啤酒品牌 青岛啤酒花开两朵
据悉,品牌啤酒品牌《亚洲品牌500强》的布青评判标准是品牌的亚洲影响力,品牌影响力是岛啤指品牌开拓市场、占领市场、酒位并获得利润的列亚能力,世界品牌实验室评价品牌影响力的洲第基本指标包括市场占有率、品牌忠诚度和亚洲领导力。亚洲
此次亚洲品牌500强共有20个国家和地区的品牌入选,中国、日本和韩国是入选品牌最多的三个国家,其中中国(包含港澳台)入选的品牌共计213个,占整个亚洲品牌500强的42.60%,位居第一。
从行业来看,食品饮料这个最古老的行业,正在向高端化、特色化、规模化、绿色化发展,成为名副其实的“朝阳产业”。在食品饮料行业中,青岛啤酒跻身前三,荣登亚洲第一啤酒品牌,表现出较强的品牌影响力。值得注意的是,在今年新上榜的品牌中,食品饮料行业占据了6个,其中就有青岛啤酒公司旗下的另一明星品牌——崂山啤酒。
远销100多个国家 青岛啤酒品牌认知度超90%
出席发布会的牛津大学商学院资深教授斯蒂芬·沃格(Stephen Woolgar)博士指出:在数字时代,数字、移动和社交媒体,比传统媒体更容易进行品牌建设,因为顾客行为可以实时跟踪,品牌和与客户随时随地沟通,品牌投资回报率更容易被衡量。
“Globalization=Chinese beer,French shirt,Viking beardand samurai bun”(全球化=中国啤酒,法国衬衫,维京胡子和日本发髻)。意大利网友filippomelloni在Instagram上分享一张自己“全球化”的照片,其中中国啤酒指的就是他手中的青岛啤酒,而更令人惊叹的是这条分享很快就收到了3600多条好友点赞,这也折射出青岛啤酒的全球品牌影响力。
作为一家百年中国品牌,青岛啤酒出口海外70多年,远销全球100多个国家和地区,在海外树立了中国品牌的形象。据中国外文局对外传播研究中心发布的《中国品牌与中国国家形象调研报告》显示:在消费者认知度方面,部分国家青岛啤酒认知度超过90%。近3年的调查均显示,青岛啤酒在发达国家的知名度高于发展中国家。
精心慢酿中国质 工匠精神赢得全球朋友圈
一瓶外来的青岛啤酒,在哈萨克斯坦售价是当地啤酒的4倍,却依然很畅销;在生产啤酒种类高达5000多种、鲜酿啤酒厂遍布每个小镇的“现代啤酒的故乡”德国,青岛啤酒一年卖出了15万箱;在韩国,“羊肉串配青岛啤酒”的吃法正在年轻人中风靡,青岛啤酒已成韩国第一大进口啤酒品牌……这正体现了高价格背后高品质的支撑和强品牌的自信。
2016年,青岛啤酒海外销量同比增长12%,其中西欧市场增长8%,拉美市场增长14%,亚太市场更是爆发式的增长了45%。在全球啤酒市场上,青岛啤酒表现亮眼。
这种底气来自于青岛啤酒百年不变的高品质——114年,只为酿造好啤酒。在青岛啤酒,酿酒用的大米必须是脱壳3天之内的新鲜米,一支酒瓶要洗30分钟才算合格,输酒管道用水洗净后,还要再用1吨多的啤酒冲掉残留的水分……秉承“慢、专、精”的工匠精神,把一瓶啤酒做到极致,青岛啤酒视质量如同企业的自尊和生命,以一瓶啤酒的“中国功夫”颠覆了外国消费者对中国食品的“有色眼镜”,成为舌尖上的中国味道。
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