Facebook just acquired tbh and its 5 million teen users
Facebook just scored a huge win its quest to win over teens.
The company has acquired tbh, the anonymous app that's been going viral with teens. The app, which is targeted toward middle school and high school students, is a network that allows users to swap compliments by participating in anonymous "quizzes."
SEE ALSO:Download this: the new anonymous app that's going viral with teensIt's proved to be a winning formula for tbh, which has been in the App Store's top ten for weeks, including two straight weeks as the number one app, according to data from Sensor Tower.
Facebook confirmed the acquisition saying, “tbh and Facebook share a common goal - of building community and enabling people to share in ways that bring us closer together."
The app, launched in September, racked up more than 2 million downloads in its first month in the App Store, according to data from App Annie. Since then, the app has reached 5 million users who have collectively exchanged more than a billion messages, according to tbh.
The app is centered around emoji-filled anonymous quizzes that ask users to pick which friend has "the best smile" or is the "world's best party planner." It keeps identities a secret but users can see the gender and grade level of the person who "chooses" them.
Credit: tbhCredit: tbhIt sounds like Facebook plans to keep the app as a standalone service, rather than integrating it into the social network. "Going forward, your experience with tbh won’t change, but we'll continue to improve upon it and build features you love —but now with plenty more resources," tbh said in a blog post.
That's not surprising considering Facebook has historically struggled to appeal to younger teens. The company's own standalone apps built for teens, like Lifestage and Snapchat clone Slingshot, have failed.
Still, the acquisition is a huge win for Facebook, which has been struggling to win over younger teens.
The number of teenage users on Facebook is expected to drop in 2017, according to a recent report from eMarketer -- the first time the company has predicted a decline in Facebook users of any age. And a survey released by Piper Jaffray last week found that 47 percent of teens prefer Snapchat over other social networks.
But by scooping up tbh, and its 5 million+ teenage users, Facebook can now say it finally, finally, finally has a product that's actually loved by teens.
Featured Video For You
This small army of robots will do your shopping for you
-
Netanyahu’s InfernoMarshall's Monitor II ANC headphones reviewAnalysts slam Trump for stopping joint military drillsKane penalty helps Bayern snatch draw at Leipzig蒙顶山茶有了专属茶器'Quordle' today: See each 'Quordle' answer and hints for August 28S. Korea, US adopt flexible defense posture'Quordle' today: See each 'Quordle' answer and hints for August 28Blinken condemns Russia四川商情·雅安专区 电子商务平台试运行
- ·The Analog Embrace: How Some Experiences Are Surviving the Digital Age
- ·市供销社系统职工运动会闭幕
- ·Kane penalty helps Bayern snatch draw at Leipzig
- ·Everyone who has pulled out of SXSW so far
- ·夏凤俭与四川建安工业有限责任公司董事长耿海波座谈
- ·四川商情·雅安专区 电子商务平台试运行
- ·There's finally a federal bill to help workers in the gig economy
- ·Pompeo: US still wants 'CVID' to resolve North Korea issue
- ·21 Lost and Lonely Cemeteries
- ·立足生态 发展旅游 助推“山水芦山、文化芦山”建设
- ·Japanese government to launch North Korea bureau
- ·Everyone who has pulled out of SXSW so far
- ·Game Plan
- ·Hare caught smoking a cigarette has everyone making the same joke
- ·Pakistan to host 5th Asian Open Taekwondo
- ·How to disinfect your smartphone
- ·The AI stock bubble has burst. Here's how we know.
- ·Garcia, Kenin reach WTA Guadalajara semis
- ·Rare form of sulfur offers a key to triple
- ·Pakistan’s 15 not a formidable combo for World Cup
- ·“新丰味”喜获中国首届县域品牌擂台赛十大营销创新品牌
- ·Pompeo: US still wants 'CVID' to resolve North Korea issue
- ·强行冲关 疯狂飙车 逃费司机被拘又受罚
- ·North Korea says Trump agreed on step
- ·[Graphic News] Average book price nears 20,000 won
- ·芦山县全面展开博物馆文物清点搬运工作
- ·Project 2025 Comstock Act: Trump’s new abortion comment exposed.
- ·Japan set up North Korea football showdown
- ·Leao fires Milan past Verona
- ·‘Key moments’ defined Sabalenka’s win
- ·We Bought the Cheapest DDR5 RAM Modules We Could Find, Are They Any Good?
- ·It looks more likely that Apple will cancel WWDC
- ·天气冷飕飕 暖融融过冬有诀窍
- ·立足生态 发展旅游 助推“山水芦山、文化芦山”建设
- ·Travel Back in Time and Uncover Old
- ·Koreas to boost ties private sector