Apple's clever (and kind of risky) plan to dominate the week before its big event
After years of doing things one way, Apple is changing things up a bit. The company has a special broadcast planned for Monday, but instead of dropping everything at once, it’s been releasing a steady trickle of hardware news all week.
Apple has spotlighted minor, but still noticeable, hardware upgrades each day. On Monday, we got two new iPad models with Apple Pencil support and upgraded chips for better performance. Tuesday brought us beefy iMac performance enhancements nearly two years after the last iMac upgrades. Finally, Apple started Wednesday by showing off the new generation of AirPods with hands-free Siri integration.
With two business days left in the week and talk of an impending new iPod Touch model courtesy of MacRumors, Apple probably isn't done. The ultimate effect of this unusual news rollout is that Apple managed to dominate tech news each day this week by the time many people were sitting down at work.
SEE ALSO:How Apple Could Make a Foldable iPhoneThis isn't how Apple usually operates. The normal approach is to announce everything at one press conference before waiting several months for the next one.
It's a sign that Apple may be modernizing its approach a bit. Rather than make everything the focus of a bombastic stage show, these announcements were more casual. Tim Cook even teased the new AirPods on Wednesday morning by utilizing a meme from Monday's iPad announcement.
That's probably not how Steve Jobs would have done it.
Tweet may have been deleted
It's a smart move, but also potentially a risky one. While none of this week's announcements were big enough to warrant events of their own, they still felt necessary. The previous generations of AirPods and iMacs, in particular, were getting a little long in the tooth and needed updates.
Apple’s launch events frequently approach or even eclipse two hours. A decent amount of that time on Monday could have been filled by hardware announcements. Now, there is a lot more pressure on Apple's impending video and news subscription services to wow the public.
That is, unless there is somehow even more hardware to talk about during the event. Seems unlikely, but who knows?
It's not clear if this week's odd pace has any long-term implications for Apple, but it might. As Apple starts focusing more and more on subscription services, smaller hardware announcements could be relegated to weekday news blasts in the future.
As far as Apple is concerned, maybe upgraded iPads and AirPods are just means to consume an oncoming wave of original TV shows. This could all be a prelude to a world where Apple is a media company as much as it's a tech company.
Featured Video For You
Apple's second-gen AirPods are here
- ·PS5 Pro: It looks like a sketch of the design just leaked
- ·“献礼国庆·姜玮洁书法展”国开美术馆开展
- ·逐梦新时代 扬帆启征程 青岛八大湖街道举办文艺汇演庆祖国70周年华诞
- ·雅州新区建设 邀您“云监工”
- ·Best smart home deals this week
- ·集中优势资源 无缝衔接救治地震伤员
- ·100多位音乐人唱响“音乐之岛”
- ·新华保险:上半年总保费超1025亿 同比增长2%
- ·World’s first ‘meltdown
- ·农业农村部农村社会事业促进司司长唐珂:在潮州感受乡土文化独特魅力
- ·第四届全国智运会青岛队摘得首金
- ·五城复赛即将同步启动│江苏卫视《中国有星宝》少儿才艺城市选拔大赛走进山东
- ·Google Search tries new tactics for limiting explicit deepfakes
- ·“芳华杯”优秀艺术成果展演精彩上演 共享艺术视听盛宴
- ·首届中国影视后期产业“金海鸥奖”在青岛颁出
- ·抓项目 强基础 释放文旅产业新活力
- ·Best Labor Day headphones deals: Apple, Bose, Beats, and more on sale
- ·中建交通建设集团山东公司召开2022年年中工作会
- ·中国骄傲 青岛姑娘韩广美勇夺MMA世锦赛冠军
- ·买商品房可用购房券!城阳真金白银留人才,最低可申领8万元
- ·The Techies Who Lunch
- ·“芳华杯”优秀艺术成果展演精彩上演 共享艺术视听盛宴
- ·LPR迎来双降 首套房利率低至4.1%
- ·全国人大代表建议打通农产品流通“大动脉”,相关部委这样答复
- ·2016's $400 GPU vs. 2019's $400 GPUs
- ·宸呭嘲鍙ゅ吀鐢风缁勫悎鈥滅編鏉颁笁閲嶅鈥濆皢浜浉鍑ゅ嚢涔嬪0澶у墽闄涓浗灞变笢缃慱闈掑矝