世界高香红茶——英德红茶地铁列车发车!茶文化沉浸之旅超吸睛
“开往浔峰岗方向的列车即将进站……”10月31日,“世界高香红茶——中国英德红茶”地铁列车驶进广州地铁六号线,英德整趟列车围绕世界红茶之乡——英德与世界高香红茶——英德红茶打造沉浸式空间,地铁为广州市民带来一场茶香city walk。列车旅超
在体育西、区庄、茶文沙河顶等站台上,吸睛一张“中国英德红茶”的世界主题灯箱格外吸睛,吸引了不少候车乘客驻足观看,高香灯箱中一名国际模特手捧一杯英德红茶,红茶红茶化沉似乎陶醉在茶香之中。英德走上专列车厢,地铁伴随两侧车门的列车旅超关闭,一盏汤色红艳明亮的英德红茶呈现出来,两侧还配有“世界因英德红茶而不同”“英德红茶,奋进百亿”等响亮口号。在车窗玻璃上、看板上,也都点缀了英德红茶的元素,“世界红茶之乡”的口号,磅礴大气,整体以墨绿色为底色的设计形象地凸显了英德红茶历史之悠久、底蕴之深厚。身临此境中,宛若置身红茶之乡英德的茶园,又似误入茶馆,似是茶香要扑面而来。
据了解,该列车由香雪站往返浔峰岗站,贯通广州东西,途经白云区、荔湾区、越秀区、天河区、黄埔区,覆盖黄沙、北京路、海珠广场、东山口、区庄、天河客运站、苏元等热门区域,还可接驳广州地铁1、2、3、5、7、8、10、21号线,上下班通勤的市民、前来广州游玩的游客们在乘车之余,就能感受到英德红茶的韵味与魅力。
“在地铁车厢内能看到英德老家,看到英德红茶,我感到既亲切又骄傲!”王先生是一名地道的清远英德人,下班路上他恰好搭乘到了英德红茶专项列车,他表示,英德红茶品质高味道醇,希望更多人能认识、了解、品尝到英德红茶,也能了解到红茶之乡英德。家住荔湾的刘阿姨是个老茶客,她说,她非常喜欢英德红茶,这次看到英德红茶广告忍不住与广告合影。
英德产茶历史悠久,其得天独厚的自然资源极适宜茶树生长,孕育出了风味独特的英德红茶。早在上世纪60年代,英德红茶便蜚声国内外,出口达70多个国家和地区,为促进中国人民和世界人民的文化交流做出了重要贡献,被誉为“东方金美人”。
近年来,清远积极开展英德红茶“12221”市场体系建设,英德红茶的品牌知名度不断提升,国际影响力进一步增强。特别在今年4月7日,中法两国元首在广州松园进行非正式会晤,英德红茶作为国茶代表之一被用于茶叙现场接待。此消息一经传出,英德红茶便迅速火爆全网,一跃成为茶叶市场的“明星”产品。
为引领英德红茶进一步走出去,英德组织本地茶企“走南闯北”,开拓各地区市场,推进英德红茶品牌。8月份,英德红茶“12221”全国巡演产销对接推介活动走进北京,让北京消费者品尝英德红茶的浓郁茶香;9月份,英德红茶走进西安,面向西北地区人民推介英德红茶;10月25日,英德红茶登陆素有“世界第一屏”之称的美国纽约时代广场纳斯达克大屏幕,在更大的平台上打出“中国英德红茶,世界高香红茶”的口号,向全球展示英德红茶的魅力,向世界人民发起共品共享的邀约。
【记者】曹童童
【来源】南方农村报
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