Bumble revamps the 'first move' and other features-American news

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Bumble revamps the 'first move' and other features

时间：2024-09-23 07:31:18 来源：American news

Earlier this year, new Bumble CEO Lidiane Jones said in a Fortune interview that Bumble was rethinking women making the first move— the dating app's signature for its ten-year run. Today, Bumble officially announced updates to the "first move," as well as other feature upgrades and a fresh brand identity.

Since Bumble's inception in 2014, only women could message matches first. In the case of same-gender connections, anyone could message first. In 2022, Bumble announced that non-binary userscan make the first move as well.

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Bumble Opening Moves

Now, Opening Moves is Bumble's "evolution" to this concept. Women users have the option to set a question for their matches to respond to, either from Bumble's recommended options or by writing their own. Non-binary users and those looking for same-gender connections can set and respond to an Opening Move, as well. Otherwise, men looking for women can't set an Opening Move, Bumble told Mashable.

Bumble's new Opening Moves feature.Credit: Bumble

In Bumble's press release, Jones cited how tiring online datingcan be as a reason for this feature. "In listening to our community, many have shared their exhaustion with the current online dating experience, and for some, that includes making the first move," said Jones. "We're also hearing from women that empowerment today is not only about control but it's also about agency, and we're excited to offer more choice in how women make the first move with our new Opening Moves feature."

New Bumble profile changes

Bumble is rolling out other changes and updates to profiles in addition to Opening Moves. For one, the app refreshed its logo, font, and colors.

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The app is also expanding Dating Intentions badges. Bumble senior product manager Dara Alsulayman explained in a demo video shared with Mashable that, "We've heard a lot from our members that misalignment in dating intentions is one of the biggest pain points, and we feel this stems from dating intentions on dating apps and Bumble not necessarily reflecting how people feel about dating intentions." Some people feel that dating intentions on apps are rigid, so Bumble has added more options and the ability to pick up to two intentions, Alsulayman continued.

Up until now, users could express on their profile whether they're looking for a relationship, something casual, marriage, or "don't know yet." Now, users have more options:

Fun, casual dates
Intimacy without commitment
Life partner
Ethical non-monogamy

screenshot of bumble dating intentions screen

Bumble's expanded Dating Intentions.Credit: Bumble

Bumble also updated its interface in terms of how interests, values, and causes look. Now, common interests (and Spotify artists) are at the top of profiles. Causes and communities have their own section in profiles too.

The app took a page from Hinge and added promptsto profiles to show off personality — though they're optional on Bumble.